About Us
G Sundararajan is a globally recognized Certified Financial Planner (CFP) -— a mark of the highest standard in financial planning excellence – with 23 years of proven expertise in Investment Management, and Capital Markets. He holds a PGDBM in Finance from EMPI, New Delhi, and a Wealth Management Certification from the University of Sydney.
As Founder of GPS Finserve, he leads a firm built on Goal-Based Financial Planning, helping clients turn financial ambition into disciplined action. His career includes senior stints as an Investment Product Specialist with RBS and on the Equity Desk at Sharekhan — a foundation that gives him a rare, ground-up command of markets and client relationships alike.
Driven by a mission to advance financial literacy, he has conducted over 150 investor awareness sessions across corporates, societies, and institutions — including guest lectures and outreach programmes at leading colleges such as Loyola College, Islamiya College, Adiparasakthi College, and MOP Vaishnav College, as well as sessions with organizations like TCS, Polaris, and IMA Cuddalore. He has also worked with TCS HR to specifically empower women employees on financial literacy.
A published author — co-writing “Stay Hungry, Stay Bullish” — and President of the Industry’s Association , G Sundararajan is also a familiar voice on ET Tamil, Wealth Tamil, and Puthiyathalaimurai, as well as across leading YouTube channels, where he continues to simplify wealth creation for a wider audience. His passion for financial literacy runs deep — so much so that he started his own YouTube channel, Simply Sundar, dedicated entirely to breaking down wealth and investing concepts for everyday viewers in a simple, relatable way.
With over 35 years of experience, we help investors build well-structured portfolios through personalized service, disciplined investing, and long-term relationships.
Risk Factors – Investments in Mutual Funds are subject to Market Risks. Read all scheme related documents carefully before investing. Mutual Fund Schemes do not assure or guarantee any returns. Past performances of any Mutual Fund Scheme may or may not be sustained in future. There is no guarantee that the investment objective of any suggested scheme shall be achieved. All existing and prospective investors are advised to check and evaluate the Exit loads and other cost structure (TER) applicable at the time of making the investment before finalizing on any investment decision for Mutual Funds schemes. We deal in Regular Plans only for Mutual Fund Schemes and earn a Trailing Commission on client investments. Disclosure For Commission earnings is made to clients at the time of investments. Option of Direct Plan for every Mutual Fund Scheme is available to investors offering advantage of lower expense ratio. We are not entitled to earn any commission on Direct plans. Hence we do not deal in Direct Plans.
AMFI Registered Mutual Funds Distributor | ARN-90787 | Initial Registration: 05-08-2013 | Validity: 04-08-2028
